EXPERIENCE
Slavic401K
2021 – Present
Lifecycle Marketing Manager (2021 – Present)
Design and execution of automated B2B AND B2C customer journeys with a focus on retirement planning, and 401(k) enrollment.
- CRM admin and technology leader of the migration from Pardot to Salesforce Marketing Cloud (SFMC).
- Created and implemented marketing automation strategy.
- Segmented contacts with actionable data.
- Synchronized contact engagement activities to Salesforce profile, providing data transparency to Customer Success team.
- Partnered with compliance team, creating trackable interaction records.
- Designed branded persona-based customer communication templates.
- Developed campaign performance dashboards with SFMC Intelligence Reports, and Power BI.
- Support and train key team members on SFMC use and best practices..
CAMPUS MANAGEMENT
2016 - 2020
Senior Director - Marketing
Led the development of brand strategy, marketing communications, creative design, media production, and interactive customer experiences for a B2B provider of cloud-based SIS, CRM, and ERP solutions for higher education institutions.
- Directed the development of the organization’s visual identity as part of a major repositioning strategy. Created unique and fresh brand image and messaging, differentiating the organization from the competition.
- Led creative and content strategy for all communications channels – including social media, blog, webcasts, videos, newsletters, and presentations. Increasing CTA click-through rate annually by 12% and social media followers by over 20%.
- Managed the development of web-based applications, training modules, and content management systems.
- Integrated inbound marketing solutions (HubSpot) with back-end CRM systems (Microsoft Dynamics 365) enabling transparency of the lead to sales process.
- Created and managed over 80 annual marketing campaigns to attract and engage existing and new customers.
- Optimized SEM/SEO strategy, increasing average search position of 120 keywords to 1.7. Rated 100 for Accessibility, SEO, and Best Practices by Google.
- Directed all creative and technology deliverables for company’s annual conferences including, mobile app, registration website, video production, executive presentations, booth design, printed collateral and interactive kiosks.
- Managed a team of designers, content writers, social, and digital marketers.
(CAMPUS MANAGEMENT)
2012 - 2016
Director - Digital Marketing & UX
Directed cross-functional project teams across Digital Marketing, UX, Product Marketing, Sales, Development, IT, and Customer Service to transform the customer experience into product solutions.
- Managed UX team and resources to create new Student Information System UI using a persona-based methodology.
- Led the development of an intuitive, responsive web-based software platform. Reducing help desk support calls by 30%.
- Designed and launched the organization’s first mobile app. Provided simple student profile solution for University recruiters.
- Created the strategy and managed the rollout for rebranding the firm’s internal and external communication assets.
- Negotiated contracts and managed agencies, delivering high-end client services at competitive pricing.
(CAMPUS MANAGEMENT)
2008 - 2012
Manager - Digital Marketing
Managed the design and development of brand guide, digital media solutions, communications and marketing collateral.
- Partnered with training department to create The Learning Center portal, a full-service, easy to access, online resource designed to deliver product training, documentation and communications.
- Migrated four corporate websites to one unified platform, Microsoft SharePoint. Increased content development efficiency and simplified brand messaging.
- Established SEO strategy and analytics dashboards to measure paid keywords, conversion rates and digital performance.
FIRST NLC FINANCIAL SERVICES
2005 - 2008
Manager - Marketing
Created and managed customer acquisition strategies associated with annual sales of over $2 billion in mortgage loans.
- Designed digital and print products and service campaigns to generate leads for the Retail Banking division.
- Developed in-house video/media production studio to service internal business teams. Saving the organization over $100K.
- Partnered with Sales and HR to design and implement a video-based Learning Management System to educate loan officers on internal procedures and industry regulations. Limiting risk potential of industry compliance violations.
PUNCTUATION MEDIA
2002 - 2005
Founder
Owned and operated a branding and digital media agency specializing in website development, creative services, and interactive customer experiences. Industries served: Telecommunications, Apparel, Healthcare, and Home Improvement.
- Served as executive providing strategic counsel, design, and implementation services to agency’s clients.
- Led team in establishing American Greetings’ interactive e-card business.
- Designed eLearning courses for 10,000 telecommunications employees. Resulting in nearly $100k in savings.
- Developed custom web-based applications and complex content management systems.
- Created training portal (front- and back-end) designed to onboard and train traveling nurses. Reducing cost per trained healthcare professional, created a consistent approach to patient care, reduced risk, and enhanced customer satisfaction.
MOTOROLA
1993 - 2001
Manager - Media Design & Development
Managed design team responsible for creating cutting-edge solutions associated with marketing new telecommunications products and implementing global employee training.
- Managed highly creative team in the production of digital and interactive projects for Motorola’s paging and cellular products, and company global marketing initiatives.
- Developed interactive eLearning programs to train employees in product manufacturing and EEOC regulations.
ART INSTITUTE OF FORT LAUDERDALE
1997 - 2001
Instructor - Advanced Media Programming
Expert knowledge of media design. Delivered highly technical courses with the goal of evaluation through portfolio development.
- Taught hands-on, advanced digital media classes.
- Coached students in fine-tuning of design for portfolio and website/media programming skills for academic credit.
LEADERSHIP
CampusInsight Conference Session Speaker
“UX Best Practices”
Web Producers Conference Session Speaker
“Interactivity, Gamification and Web Based Training”
Art Institute of Fort Lauderdale
Technology Advisory Board
EDUCATION
Lynn University
Bachelor of Arts, Sigma Cum Laude
PROFESSIONAL DEVELOPMENT
George Washington University
Masters Certificate, PMI - Project Management
Florida Atlantic University
Management Development Certificate
Motorola University
Leadership Development Program
Manager’s Foundation Program
MARKETING AND CREATIVE SKILLS
Marketing Automation
HubSpot SalesForce (Marketing Cloud, Sales Cloud)
Website Development
WordPress, SharePoint, CSS; HTML, PHP
SEO/SEM
Google Analytics/Ad Words, SpyFu, SEMRush
Microsoft Office
Word, PowerPoint, Excel, Power BI
Adobe Creative Suite
Photoshop, InDesign, Premiere Pro, Illustrator, Dreamweaver
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